What are Digital Marketing Skills?
One of the differences from traditional marketing methods is the "utilization of data". Now that the Internet has become widespread, the behavior history of each person can be analyzed in detail. By analyzing the collected data and understanding the needs of customers, you can carry out marketing activities according to the situation.
With the development of the Internet, the introduction of digital marketing is an important measure.
The main methods of digital marketing
There are numerous techniques for digital marketing. Let's check in on the order.
Digital marketing using e-mail has the effect of connecting to consumption by sending an e-mail to customers. This method is expected to be highly effective because it cannot be done without the permission of the customer.
・SNS
It is a method of disseminating information on Twitter and Facebook to create opportunities for communication with customers. Since SNS is used by all generations, many companies are focusing on this method.
・ Internet advertising
It is a method to promote your company's products and services on the search result page of the search engine. There are "listing ads" that display ads related to the searched keywords, and "display ads" that are displayed as images and videos in the inventory of websites and apps.
・ SEO measures
SEO measures are a method to increase the inflow to the company's site via the search engine by making the search engine understand the contents of the company's site firmly. In recent years, there is also a method called content marketing, in which information that is a point of contact between the company and the user is created on the website and the user browses it to become a fan of the company.
・ App
The app is one of the important measures to create fans of the company's service because it enables a user experience that cannot be provided on the website. The more downloads your app has, the more attention your customers will have.
・IoT
The IoT is what is called the "Internet of Things." By connecting home appliances that could not be connected to the Internet until now, we can propose new product forms.
・ MA tool
As you can see, there are various methods of digital marketing, and doing them individually can be complicated and less effective. Therefore, there is an MA tool for managing these in an integrated manner.
MA of MA tool means "marketing automation". It is possible to improve management efficiency by centrally managing the customer list obtained by digital marketing and automating time-consuming and costly work.
The background that digital marketing is needed
With the development of the Internet in recent years, the effect of marketing to the general public, such as newspapers, magazine advertisements, and TV commercials, has diminished. With the spread of smartphones and tablets, we are entering an era in which consumers themselves select, purchase and use information, and disseminate information on word-of-mouth sites and SNS.
In today's world where consumers are always connected to the Internet, it is necessary to analyze the behavior of each prospective customer and take the best approach based on their needs and purchase history. In addition, AI has made it possible to further analyze complex consumer behavior, and digital marketing that takes into account hidden trends is being carried out.
Especially for AI technology, deep learning is expected to automate and enhance the analysis of complicated consumer behavior and improve profit margins.
Required Skills 1. Extensive Marketing Knowledge
The first skill required for digital marketing is extensive marketing knowledge.
As already mentioned, there are many techniques for digital marketing. You must understand the contents of all the methods and choose which method is suitable for your company.
After making a choice, knowledge and operational skills are required to determine what kind of operation should be performed to produce results.
Required skills 2. Information detection ability
The second skill is information detection ability. Information is constantly being updated in the digital marketing industry, and you need to be aware of the latest information. Even if you practice it as the best method, a better method may soon come out.
It is necessary to prepare for cutting-edge marketing information such as checking the trends of industry leaders, checking the latest overseas cases, and attending seminars.
Required skills 3. Communication skills
The third skill is communication skills. It is important to have a solid understanding of what is required while communicating with superiors, management, clients, etc.
In addition, there are some situations where it is necessary to collaborate with other departments to proceed with analysis and execution. The ability to communicate smoothly is necessary to request cooperation in implementation and to extract data for analysis.
Required skills 4. Creativity
Digital marketing also requires creativity. Since digital marketing is still under development, it is necessary to continue to think about new analysis methods and strategies and utilize them in marketing. We need the ability to propose new methods and think of optimal strategic methods.
Required skills 5. Ability to utilize AI and IoT
To utilize AI and IoT, which are becoming indispensable elements nowadays, knowledge of machine learning, AI, IoT, big data, etc. is also required
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