From Digital Marketing to Crypto Marketing
The growing interest aroused by cryptocurrencies, the birth of entrepreneurial and business projects related to them, is bringing great changes not only in the financial sector but also in the entire advertising sector linked to it.
In Crypto Marketing, the internet serves to convey direct messages to an audience interested in digital currencies, digital channels and tools are exploited above all to build communities of users interested not only in the intrinsic value of the currency but also in the goodness and usefulness of platforms and services. offers that underlie the very value of the digital currency (Token).
The profitability of cryptocurrencies has taken off for coin investors and companies introducing new currencies and technologies related to cryptocurrencies to the world. However, the market is becoming increasingly crowded and difficult for people to navigate, so smart content marketing strategies are a necessity for cryptocurrency companies to gain traction.
So what can your crypto business do to create good content and use it to convert your business leads? Here are three cryptocurrency content marketing tips that can help get your business on the right track by maximizing the value of each lead generation opportunity
The cryptocurrency market has yet to reach its peak, repeated themes in the news cycle may already have many potential investors and trading partners burned on the subject.
Many articles have essentially become variations on the theme "cryptocurrency is dead ... long live cryptocurrency!" Or a company emerges that promises every advantage under the sun to their new money product without explicitly explaining what makes it stand out.
So, give your audience a break from hyperbole and replace it with genuine knowledge. Take the time to explain the actual differentiators for your coin, product, or service in a meaningful and easy-to-understand way.
As a good rule of thumb, for any strong statement made like “Our currency will change the world”, make sure you have an explanation with supporting data, evidence, or comparison.
This Crypto Marketing strategy will help nurture relationships with leads from the start, helping your business avoid "mixing with the scenery" among the hundreds of other startups trying to make their way to visibility.
For leads who aren't very familiar with the market or your unique position within it, step back to provide explanations.
Topics like “How Cryptocurrency Works”, “What Is Mining?”, “Cryptography and Blockchain Explained” and similar coverage on Cryptocurrency 101 can help people orient themselves and better understand your unique value proposition.
The best cryptocurrency content supplement is a visual aid.
Accompanying text information with a visual element is enough to increase the retention of your messages by 6.5 times.
Without these images, people tend to remember only 10% of what you said!
Certain types of visual content will help you sell your message particularly well:
Infographics: Earn three times more likes and shares on social media than any other type of content!
Single-Image Article Summaries: If you have an important fact or headline you want to convey, creating a visual header like this can help your post gain more engagement. People often share or react to post headers like these without even reading the main content itself!
Video: Video assets don't have to be expensive, and they go a long way in earning leads. 59% of senior executives say they prefer video over text, and including video content on a landing page can increase conversions by 800%!
Creating great content is Crypto Marketing's first step to earning leads, but you need to make sure the leads know what the next steps are to take action on your offer.
The key is to create sample shopping journeys that are segmented by the type of person you want to attract and convert. These journeys should be natural, attractive, and intuitive, which means that jumping from step to step shouldn't be intimidating.
For example, if you're looking to generate sales for cryptocurrency mining tools, don't just end your content with a CTA to "buy now!" Instead, offer follow-up content for your lead to “learn more”.
Or better yet, offer them something valuable that doesn't sound like a sales pitch, like closing with a CTA to "Download our guide to getting started with cryptocurrency mining and start making profits faster!"
Content marketing is both an art and a science, and you can't expect to master both overnight while running your business. Partnering with a content marketing agency for cryptocurrency businesses can help you grow your business. , generate awareness and optimize performance over time without diverting attention from your core activities.
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