What is email marketing?

Objectives of this article:

• Define what email marketing is

• Know what can be done

In this article, we will take a closer look at what email marketing is and the typing power it offers. We will also see what it is possible to do to recover and keep its audience on its website but also to increase its turnover.

First of all, email marketing is by definition the "art" or rather the science of selling by email. But it is not limited to that and fortunately. Email marketing comes in two main categories:

• emailing or sending an email to promote a product/service. This often turns to a single subject.

• the newsletter or send an email to give current news of the company (publication of a news article)

It is also possible to segment your audience by dissociating buyers from cart abandonments or even people who have simply subscribed to the newsletter. Finally, you can also send emails based on your reader's behavior. If you send him 5 offers and he clicks your link to learn more about a particular offer, you can send him an email sequence only related to that offer.

How to recover emails?

Here is all the question! To get qualified emails, you have to offer something in return. If I see an insert marked "give me your email" I will never give my email. On the other hand, if I see "Do you also want to become a successful web entrepreneur?" Receive my best advice by email + FREE video training ”, there I give! Without pushing the offer to the limit, you can just offer something back. Let's take a few examples to make it clear. If you have a blog, you can just offer them a notification when new posts are posted. Then, if you have an e-commerce store, you can offer them to receive 20% off the entire catalog. In case you have something to sell like video training, offer them to receive the first part completely free. Finally, if you offer services, do not hesitate to offer them a brochure with your prices. On my web agency's site, I made an insert on which I suggest they simply recontact them by email. This saves them from looking for the contact us page, writing the email in question, etc ...

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How to get traffic automatically?

Today traffic is one of the most important things if you want to promote yourself, offer your services, or sell. And email marketing is linked to your website traffic because it is thanks to this that you will be able to recontact your audience so that they come to your site. We saw previously how to recover emails automatically, and now we are interested in how to recover traffic. Everything you offer by email as well as the notification of the publication of your new articles is done automatically. Thus, you will be able to revive each of the visitors continuously until you no longer publish any content and your emails reach the end of their campaign. We are talking about customer loyalty, it is the first step! Your traffic will naturally improve and your stats will naturally improve as people don't just watch and go. They come back… and often!

How to keep traffic in the long term?

When someone signs up by email and receives your email sequence, there comes a point where your email sequence ends. And that is the problem. How to retain them for life then? You just have to offer quality content, promotions, and launches for life. And yes, there we are no longer talking about the small site or a small blog. It's a real business. You will have to be present and not just a little! Start by doing an email campaign for 1 month, no more. Because after a month, you have lost almost everyone on the subject for which they signed up. They have received your offer now they want us to talk about something else. Then, send them a notification when you post your new blog posts to provide them with quality and potentially topical content.

How to sell by email?

Selling by email is quite an art, so there is a lot to know. To sell by email, you must first of all talk about your products/services and promote them. You have to remind them that you exist and that you are there to help them or at least meet their expectations. As we just saw, give them irresistible offers or great content. Make them a winner and feel like they got a really good deal. Because someone who buys a product or service from you can and should come back to buy another service/product from you. Finally, if the person is convinced they got a good deal, they will come back on their own and recommend you. Let's end this article with two quotes that you must learn by heart!

• It is more difficult to convince a new customer rather than an old customer

• The best ad for a product is a good product

🎁 If you are still there, you probably want to go further. For this, I created a training course and a complete guide to creating your website. With all the information that I am giving you through this training and this guide, you have every chance on your side to succeed!