YouTube Marketing: The Guide to Success
Before shooting your first video, you need to set up your YouTube channel,
which can be a complicated process at times. YouTube is owned by Google.
When you create a Gmail account, you automatically have a YouTube account.
It is not recommended that you link your email address to your company's YouTube channel,
as you may need to share account access with members of your team or a partner agency.
To avoid any problems, create a common e-mail account that can be used by several people.
Go to google.fr and click on " Connection " in the upper right corner of the screen.
Accept Google's Privacy Policy and Terms of Service, then verify your account with the code sent by text or phone.
Your business now has a Google Account.
Set up a brand account on YouTube
Creating a Google account is not enough to publish your first videos. First of all, you need to set up a branded account on YouTube. A branded account allows its users to manage permissions and create a more holistic online presence.
To get started, head over to YouTube.com. Chances are, your new Gmail email address has already allowed Google to connect you to YouTube. If not, click Sign in at the top right corner of the screen and enter your Google username and password.
Then click on your profile picture, then on My Channel.
You then have an option to create a channel. However, do not click on " Create a new channel ", but on " Use a business name or another name ".
Enter your brand's account name, then click " Create ".
Note: you can update or change the name of your channel later in your account settings.
When you've added an icon and artwork to your channel, then save a description, your business email address, and links to your business website and social media. The description should offer more information about your business and indicate what type of video content you plan to share. The search engines will analyze it to determine the SEO of your profile. You must therefore include relevant keywords. Another section of this page is dedicated to optimizing your YouTube channel description.
Manage YouTube channel permissions
Before implementing your YouTube marketing strategy, you must designate the members of your team who will have access to the account. Authorized persons will be able to manage the channel using their own Google account.
When you give access to a Google account, three roles are possible:
Owner: Owners can edit all of the company's Google properties without restrictions. They can add or remove admins, edit your company information, respond to comments, and more.
Admin: Admins have the same edit permissions as owners, but they can't add or remove roles or remove posts. Anyone who can make changes to a YouTube channel should have an owner or administrator role.
Communication manager: Communication managers can respond to comments and perform several other actions, but they cannot use YouTube's video manager, upload content, or view analytics.
To add users to your account, click on the gear icon present in the upper right YouTube is a very popular distribution channel that people can spend a lot of time on. Nevertheless, this almost unlimited source of entertaining content is becoming more and more essential for marketers. According to the State of Inbound Marketing report, 48% of them plan to add YouTube to their marketing strategy in the next twelve months.
>> Download: Template for setting up a YouTube strategy
While some companies believe their audience isn't on YouTube, the numbers to prove the contrary speak for themselves: a third of online activity is spent watching videos and YouTube has more than one billion active users. The platform is so developed that it is available in 76 languages, providing access to 95% of the world's population.
3.25 billion hours spent watching videos each month.
YouTube reaches more people in the 18-49 age group than other mobile delivery networks.
59% of executives prefer videos to read.
Your audience is actually on YouTube. In addition, YouTube is the second-largest search engine in the world and it can also help you improve your SEO and overall brand presence. With YouTube, marketers can present unique content that is easy to watch and share.
Nonetheless, YouTube can sometimes be an intimidating tool for brands. HubSpot has therefore created a comprehensive guide for marketers who are taking their first steps on the platform or who are already using it confirmed. Every step is detailed, from creating a YouTube channel to optimizing videos for SEO, managing an advertising campaign, and the meaning of analytics.
How to set up a YouTube strategy?
Download this free template and scale your business YouTube channel with this strategy and planning template.
Why Marketing on YouTube?
YouTube is not a platform dedicated to advertising or commercial communication. Yet it is a powerful marketing tool used by nearly a billion people around the world every month. A boon for brands and companies which, through the creation of targeted videos, can reach a qualified audience in exchange for a small budget.
Marketing on YouTube also allows you to benefit from the power of the network aspect of the platform. The contents can indeed be easily shared there. But YouTube is not just a social network, it is also the second-largest search engine in the world. Billions of requests are made there every day. This is the reason why implementing a marketing strategy for YouTube requires focusing on the organic. Users do not come to seek advertising there but are sensitive to more intangible values. The video format is also very suitable for building storytelling and appealing to the sensitivity of viewers.
In short, communication on YouTube is more intended to improve brand awareness by transmitting distinctive values than to present the products that it offers for sale. YouTube is a marketing channel that requires some creativity but is open to all businesses that want to try it out.
4 Steps to Getting Started in YouTube Marketing
Create a YouTube channel.
Produce the first video.
Post the video to YouTube.
Engage an audience.
Create a YouTube channel
While creating a YouTube channel can help businesses promote great content, businesses should plan to devote time and organization to their management.
Unlike other social networks, YouTube only hosts video content. Creating a YouTube channel to post a single video on is an idea to be discouraged. Indeed, the management and development of a chain take time. Planning, shooting, editing, promoting, and analyzing videos is an ongoing process and you will need to set your brand's goals and plans so you know exactly how videos can help you achieve them. However, if you devote enough time and effort to the platform, you will be able to create content that will inspire an ever-growing audience to share it and engage with your business.
corner of your YouTube channel. Click on " Overview ", then on " Add or remove administrators ".
Click on " Manage permissions ".
Then click on the people icon in the upper right corner of the screen to invite new users.
To assign permissions to a person, enter their Gmail address and indicate their role.
Produce the first video
First and foremost, you need to determine the type of video you want to create. You can do this by consulting the list of 9 YouTube content ideas to create, developed in this article. In all cases, the type of video must be in line with the communication style of the brand or company concerned.
After the shape, think about the background you want to cover in your video. To help you, try to collect several opinions on the matter. Then, start your research on the chosen theme. This allows you to highlight the keywords and queries that lead to content similar to the one you want to produce.
Then assign a title to your video, which can be changed later. Write a short script in which you go over the points to be covered in your video. The goal is that these different parts correspond to video sequences.
Next, if you are not outsourcing the production of your video, be sure to:
Find a suitable filming location.
Well, illuminate it.
Film section by section.
Once the shooting is done comes the post-production phase. Now is the time to edit your video, possibly add effects and, if necessary, compare the different editing software. Finally, export your video to your computer as well as to an external hard drive, for security.
Post the video to YouTube
Once your video is finalized, it's time to post it to YouTube.
To do this, first, log in to your YouTube account, then click on " Post a video ". Then drag your video file to the download area or download it to your computer.
Engage an audience
On YouTube, viewer engagement is key. To develop a community of subscribers around your channel who feel concerned by your content, it is important to publish videos in a format that will appeal to your target audience. It is also possible to engage your audience through the "Community" tab of your channel in which you can interact with your audience, stories are also a good way to animate your community, by announcing the publication of a new one. video for example. However, these features are only available to channels with at least 1,000 subscribers.
9 YouTube content ideas to create
Video or vlog blog post.
Live YouTube.
Podcast.
Tutorial, explanatory video, or FAQ.
Interview with influencers.
Promotion of events.
Project analysis or case study.
Customer testimonial.
Product demo.
Video or vlog blog post
Video blogs are daily or weekly videos that document life or events. You can also record a video to communicate the big picture and top tips from a blog post, so your audience can view your content in different ways.
Live YouTube
The live YouTube enables users to share rough times and allows their audience to participate with comments in real-time. These videos are saved and displayed like other videos. They are easy to do from a phone or desktop computer.
Podcast
The podcast is a long format, more and more popular. It allows deepening subjects related to the offer of your company, by offering detailed informative content.
Tutorial, explanatory video, or FAQ
Explanatory videos are detailed content that explains how to use a product or different aspects of a product or service. Tutorials can be used to answer customer questions or to explain new product functionality.
Interview of influencers
Interviews with experts or opinion leaders such as influencers can help a company increase its credibility in its industry.
Promotion of events
The event videos testify to experiences lived during a conference or an exhibition. They are ideal for showing the enthusiasm of an audience.
Project analysis or case study
These videos provide a recap of successful campaigns or projects and often include stats and results.
Customer testimonial
Customer testimonials are short interviews with satisfied customers. They help a company to increase its credibility and that of its products.
Product demo
Product demonstration videos are short pieces of content that show the benefits and correct use of a product.
Create a YouTube video
Write the script.
Film the video.
Edit the video.
Optimize video for YouTube SEO.
Publish the video.
Promote the YouTube video/channel.
Write a video script
There are several steps to writing your video script to result in a successful and effective finished product.
Define your goal
Just like you would with creating a marketing campaign or lead generation content, it's important to establish the goal of a video before you start creating it. For example, do you want to build brand awareness, drive inbound traffic to your site, or increase your number of subscribers or social media shares? Setting a clear goal early in the production process is essential to design a suitable script and strategy. Your YouTube channel can have multiple goals, like building brand awareness and increasing subscribers, but the best practice is to focus on one goal per video.
Create a storyboard and write the dialogues
Once the goal of your video is defined, you need to design its storyboard. Storyboards serve as blueprints for videos and their shooting. Similar to comics, they include quick modeling of different scenes, along with quick descriptions of them, camera angles and movements, and dialogue. Their level of detail may vary, but they should at a minimum include:
A frame for every big scene or change of scenery.
A basic description of each scene (time of day, weather forecast, character mood, etc.).
The dialogue of each scene.
Camera movements and the angle is chosen (close-up, medium-shot, or wide-shot).
Determine other multimedia elements
If your video is going to include graphics, captions, or other media, you need to determine their placement and content ahead of time. These elements can be incorporated into your storyboard so that the video content flows smoothly.
Set the duration of the video
When creating your storyboard, you should also decide on the length of your video. On YouTube, videos shorter than 2 minutes receive the highest levels of engagement. The length of your video should just allow you to present the key messages that match your goal. If you create a longer video, you can experiment with how you present your content (pace, narrative, and visuals) to keep viewers engaged until the end.
Choose one or more filming locations
Once you've set your goal, created a storyboard, and determined the ideal length of your video to communicate your message, you need to find your filming locations. Like the other steps in the process, tagging is an important aspect of creating a great video. Use your storyboard to list the necessary filming locations. Depending on your video, you may need only one location or a different frame for each scene.
You can turn to your friends, colleagues, and family to find the places you want. Note, however, that for some filming locations, such as businesses and other private property, you will need permission from the owner to film. Simplify your task by finding, if possible, your filming locations through your network, at least for your first productions.
It is important to visit each planned location before you start filming. This phase of scouting helps you make sure that you can shoot the shots you want for your video. It is usually better to have a little more space than necessary to be able to adjust the position of the camera. You should also pay attention to ambient noises that could affect the sound pickup, such as traffic noise outside or the noise of machines inside, as well as light and daylight hours. If a location is sufficiently well lit in the morning, additional projectors may be required for filming during an afternoon or evening.
8 tips for shooting a video well
Once these preparations are complete, you can start shooting your video. If you don't have a camera or the budget to rent one, the most recent smartphones have benefited from such advancements in technology that they can be used to shoot great content. If you are using a phone, be sure to shoot in landscape mode. Thus, your video will not suffer from confusing or disadvantageous cropping when it is uploaded to YouTube, whose system manages videos in landscape format. Whichever tool you use, the tips below will help you shoot a professional-looking video that will be engaging for viewers.
Using a tripod
Viewers should focus on your story, not be confused by irregular camera movements. Use a tripod or other flat surface for all static shots.
Using a teleprompter
Using a teleprompter can be of great help if your video has many sections. However, its use must remain measured. Be sure to practice your diction so that you don't read the text monotonously. Your audience should not perceive the presence of a teleprompter in front of you.
Check background, lighting, and background sound
If you're doing a video facing the camera, make sure your background is bright and as understated as possible so you don't lose your audience's attention. Also take care of your lighting, choosing to film at a time when the sunshine rate is optimal or by using an artificial lighting kit. Finally, the sound recording must be impeccable. To do this, make sure that there is no noise around you when filming.
Use the manual camera mode
If you can, activate manual mode on your camera. This will allow you to adjust focus and other settings so that your shots are sharp and well exposed.
Use different angles and distances
Each scene should be filmed from different angles to add that little extra to the time of editing. If you are filming an interview or filming a single person, you can film from the front, or from an angle with a 45 ° angle. You can also take more or fewer close-ups by using your zoom or moving the camera, for a little more variety. By editing between different angles and distances, your video will be visually interesting and engaging for your viewers.
Try camera movements
You can try adding camera movement to your video if you have rails or a Steadicam. Subtle movements going side to side, or moving closer to or away from your subject, can also add a little extra.
Use a good quality microphone
If your video will include dialogue or speech, be sure to use a good quality microphone to get a good sound pickup. Different solutions are possible to record sound separately from the picture. You can also plug a microphone into a smartphone to quickly get better sound.
Film more than necessary
Sometimes it is impossible to come back to a location to shoot more scenes, while you can always make cuts while editing. So be sure to film several takes of each scene to have the material you need. To make sure you don't miss a moment, start filming a few seconds before the auction begins and turn off the camera a few seconds after the auction ends.
Edit video
15 video editing software
Camtasia ($ 249 with purchase).
Filmora (€ 60 per year).
Lumen5 ($ 19 per month).
Adobe Premiere Pro (€ 30 per month).
Final Cut Pro (€ 329.99 upon purchase).
Magix Video (€ 39.99 upon purchase).
Clipchamp ($ 19 per month).
Play (160 € per month).
OpenShot Video Editor (free).
iMovie (free).
AVS Video Editor (€ 39 upon purchase).
Shotcut (free).
Lightworks (free).
Hitfilm Express (free).
VEGAS Pro (€ 399 to € 799).
Thumbnail of a video
Once your video is ready to upload, YouTube gives you the option to choose the thumbnail that will appear on your channel, in search results, and in the right column. It is advisable to upload a custom thumbnail.
Watermark
You can also add a custom watermark to all your videos. To do this, go to the Branding section of YouTube's “ Creator Studio ”. The watermark serves as a bespoke subscribe button that viewers can click anytime while watching your videos.
To add a watermark, open “ Creator Studio ”, then click “ Channel ”, “Personalization” and “ Branding ”. Follow the instructions to upload a file.
Music and sound effects
Professional-quality music and sound effects can often be the difference between a great video and a video that evokes an amateur production. Out-of-the-box, cinematic sound is available, even if your videos don't fit the budget of a big-show production. When choosing music for a video, it's important to consider the mood you want to create. Indeed, music is a valuable tool in setting the tone of a video, and it often has an impact on the editing style, camera movements, and actions filmed. If you're presenting your brand to a new audience, choose music that is energetic and upbeat. You must also ensure that you have the necessary rights to use the chosen music. It is advisable to select royalty-free songs. This doesn't mean that they will be free, but that you will only pay a fixed amount to use them, with no additional royalties or copyrights.
YouTube has a library of free music and sound effects that you can use in your videos. The Pond5, Epidemic Sound and PremiumBeat sites also provide royalty-free music. You can choose from thousands of professionally produced and recorded songs, offering a variety of genres, durations, and rhythms. PremiumBeat and Pond5 also feature an extensive library of sound effects to add more texture and depth to your videos. Sometimes, a subtle effect in the background of a scene can increase the quality of your production and immerse your audience in your story.
YouTube SEO: best practices
Once your channel is created, you need to optimize it for searches. As mentioned above, YouTube is the second-largest search engine in the world. Creating engaging content is essential, but it's not the only factor for success. Different optimization methods lead to high SEO on YouTube and in Google search results.
YouTube marketers rely on creating and optimizing the metadata of their videos. This metadata contains information for viewers, such as video title, description, category, thumbnail, tags, and subtitles. Relevant information allows a video to be correctly referenced by YouTube and to appear in search results. Metadata should be concise and clear. Your content is likely to get deleted if you try to promote it with keywords that don't match it. You can check out the video and tips below to learn more about optimizing a video for searches.
Post a video on YouTube
There are several steps you can take to post a video on YouTube.
Sign in to your YouTube account
If you do not yet have a YouTube account, go to the " Create an account " section. Otherwise, log in by clicking on the top right.
Add video from the home page
All you need to do is click on the camera-shaped icon with a “+” at the top right of the search bar.
Validate the upload of the video
Access the adding interface by clicking on " Upload a video ". You can then choose to make your video public, but it is also possible to leave it private if you still plan some changes.
Setting up the YouTube video
After filling out the SEO-related fields, such as your video's description and title, adjust its settings. The Advanced Settings window allows you to:
Enable or disable comments.
Choose the category relating to your video.
Promote your YouTube channel
Use social networks.
Include YouTube videos on your blog or website.
Use email marketing.
Interact with your audience.
Create FAQs (either create an FAQ video to answer your audience or share the videos on FAQ sites).
Collaborate with other brands.
Include a link to the channel in your email signature.
Use social networks
By sharing your videos on social networks, you can easily add additional information to them and engage with viewers. YouTube makes it easy to promote videos on other platforms. To share a video, simply click on the “ Share ” option available just below. You can then choose the desired network for its promotion. YouTube provides short URLs for easy sharing.
You need to define the most effective marketing strategy to promote your YouTube channel and videos on other social networks. This is because a simple share in your news feed may not generate the best possible results. Consider the purpose of your video. If you've created a tutorial to answer your audience's questions about using your product, you can provide them with the link to your video. If your video is part of a larger campaign or global trend, be sure to include the relevant #hashtags so that it fits into the conversation.
Include YouTube videos on your blog or website
You can promote your YouTube channel and videos on your website and blog. Add the YouTube icon to it first, so your audience can easily find and subscribe to your channel. Then embed your videos on relevant pages. You can consider creating a YouTube video to complement a specific article or to share customer reviews and case studies on your site. Thus, you will promote your YouTube channel and videos while generating traffic for your website.
To add a YouTube video to your blog or site, copy the embed code available under the relevant video. Click here for detailed instructions.
Use email marketing
Trying to attract new prospects and customers don't mean you have to forget about the ones you already have. Share your videos and YouTube channel with well-chosen recipient lists. You can encourage your contacts to check out a blog post in which you have embedded a video to increase traffic to that video and your site in general, or you can direct them to a relevant playlist that you manage on your channel. Sending an email newsletter with valuable information and content is a great way to keep your contacts engaged.
Interact with your audience
Finally, be sure to interact with your viewers. Respond to comments and questions, ask for their feedback, and thank them for their support. This task often goes in the background. To avoid this scenario, give it a dedicated time slot so that your team can view interactions with your videos and respond to users.
Create FAQs
If your videos help your audience solve a problem or answer their questions, you can share them on popular question-and-answer sites, such as Quora, to support your company's marketing strategy. Follow the questions and share videos that users will find useful.
Collaborate with other brands
If your business works with another organization that has a good YouTube presence, suggest a collaboration. This way, both channels will be able to expand their reach to another audience. Create a new video or playlist together. There are several options for working creatively with other brands. Just make sure their audience and goals are similar to yours. Any partnership should align with your marketing strategy.
Include a link to the channel in your email signature
Email is a basic, yet powerful, communication tool. In addition to email campaigns, your regular emails can help you enhance your presence on YouTube. Embedding a link to your channel in your email signature is a good way to attract your prospects.
Understand and use YouTube Analytics
You've spent a lot of time and effort on your YouTube channel. You've created great content, optimized it for SEO, and shared it across different platforms. Now is the time to measure its success.
Some teams may be apprehensive about reviewing YouTube analytics, multiple data, and different charts. However, the task is easier than it looks.
Define your goal
It's important to note that you can't measure your success if you haven't determined your goal. If you've shot, edited, uploaded, optimized, and shared a video without knowing what goal it would achieve, you've got a problem. A specific goal should drive your video strategy, from its beginnings to its conclusions.
You need to target one goal per video. The most common goals are to increase brand awareness or the number of views, clicks, inbound links, or shares on social networks. Depending on how your video is used in your marketing strategy, your goal could also be to increase the open rate of a series of emails or to improve the conversion rate of a web page. destination. YouTube is an ideal platform for developing brand awareness.
This is because the world's second-largest search engine allows videos to be found through natural searches or paid ads. By relying on videos, you have the opportunity to humanize your brand by presenting your employees, your customers, or your partners. You can also establish your credibility by posting educational content that helps your target customers. The type of video to be created can be affected by the promotion that will be done through advertisements or natural searches. If you plan to build brand awareness naturally, you may want to consider filming your business story, customer reviews, or tutorials on how to use your products.
Essential YouTube Analytics metrics
Once you have determined your goal, you need to measure success effectively. YouTube analytics can seem confusing at first. Also, it can be disappointing that a video isn't getting as many views or engagements as you hoped it would. YouTube tells you how viewers found your content, how long they watched it, and how extensive their interactions were.
To find out what you can measure and where to find these metrics, head to youtube.com/analytics. The analytics dashboard thus shows an overview of the performance of your videos over the last 28 days. You can adjust the analysis period by clicking on the drop-down menu in the upper right corner of the screen. This overview includes essential performance metrics, engagement metrics, demographics, traffic sources, and popular content.
Several filters are available: content, device types, region and geographic location, all videos or playlists, subscriber status, reading contexts, traffic according to different YouTube products, and translations. YouTube also allows you to display the results in the form of different graphics or even an interactive map.
There is no one-size-fits-all way to report and measure campaign success, but a few key metrics are essential.
The views
The number of views is probably the most important metric for tracking the performance of your YouTube videos. YouTube Analytics allows you to add filters to the analysis of this metric. You can thus consult the total number of views, the number of views per video, or even month by month.
Viewing time and audience retention
Watch time shows the total number of minutes your audience spent watching your content on your channel as a whole and each video. This lets you know which videos are engaging viewers, and which are just getting quick clicks before being closed. This viewing time is important because it is one of the SEO factors for YouTube. A video with a long watch time is more likely to rank higher in search results. YouTube provides a report on view time, several views, average view time, average percentage view for each video, location, date posted, and more. The average percentage of view a video or retention rate indicates what average percentage of a video your audience watches on each view. A higher percentage indicates a higher likelihood of full view by your audience. You can try incorporating cards and end screens into high percentage videos to increase the number of views your call-to-action receives.
Commitment
The engagement report lets you see what content is loved by your audience. You can thus know which videos receive clicks, shares, comments, and promotional actions, but also determine the performance of your cards and your end screens and therefore optimize the call-to-action of your future videos.
Other indicators to monitor
Some YouTube Analytics metrics analyze very specific things. This is particularly the case of the Reading contexts tab, which allows you to know from which sources your videos are viewed (directly from your YouTube channel, external site, etc.) and in what proportion. The point is to find out if your YouTube channel is living on its own.
To better understand the habits of your audience, it may be useful to consult the Devices tab. It lets you know if your viewers prefer their mobile or their computer to view your content. Likewise, television is an increasingly popular medium for the consumption of videos on YouTube.
Finally, the statistics relating to the cards and end screens provide an indication of your audience's interactions with your videos. It's a good idea to study the impact of end screens, cards, and annotations to determine if they lead the viewer to watch more videos or subscribe to the channel.
Traffic sources
The Traffic Sources report shows how viewers are finding your content online. This information is invaluable in knowing where to best promote your YouTube content. You may find that your audience is finding your content by searching YouTube or Twitter. For a more detailed traffic report, click on the Traffic Sources category. This data will help you refine your YouTube marketing strategy and optimize your metadata.
Example of a multi-row table on the traffic source
Demographic data
With the demographics report, you can better understand your audience by discovering information about their age and gender. You have the option of refining this data with other criteria, such as geographic location. This report allows you to better promote your content to your YouTube audience and to determine whether your content is appreciated by your buyer personas.
Advertise on YouTube
You can promote a video on YouTube by generating natural traffic to your content but also using various paid options. This section covers the basics of advertising campaigns on YouTube.
You can create a campaign with any video uploaded to your YouTube channel. To do this, go to your Google AdWords account. Select the desired video by pasting the YouTube URL into the Video ad box.
There are several types of ads on YouTube, and each one serves different marketing goals.
Video Discovery TrueView ads
Video Discovery TrueView ads appear on the YouTube home page, in search results, and as related videos on video viewing pages. When a user clicks on any of these ads, they are redirected to the promoted video.
TrueView InStream Ads
TrueView InStream ads are advertisements that play within a YouTube video. They are started before a viewer can watch their chosen video on YouTube. These ads can be personalized with different text and CTAs overlaid, and viewers can usually ignore them after the first five seconds. Besides autoplay that starts before the video itself, ads can also appear in the middle of YouTube videos that are at least 10 minutes long.
Conclusion
With over a billion active users, YouTube is no longer just a platform for entertaining videos. Videos drive a 157% increase in natural search engine traffic. In this environment, YouTube is an important marketing platform that allows your brand to promote continuously visually.
Inbound marketing techniques are essential when promoting your YouTube channel and videos. Create content that shares an interesting story and delivers valuable information to your viewers. Promote this content on different platforms like social media, email, and your business blog or site. Finally, optimize your content by including cards and end screens with clear CTAs.
YouTube is a platform that may seem confusing at first, but it makes it easy to share and watch content. Your audience wants to learn, be entertained, and engage with your brand through videos. By following the tips provided in this guide, you will be able to optimize your YouTube marketing strategy.
To go further, download this free template for setting up a YouTube strategy to scale your channel.
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