The Definitive Guide to Linkedin Marketing

As a growing business, you have been told countless times that to reach your audience online you must take advantage of social media. Job hunting and networking may be the most popular use of Linkedin, but it can also be an amazing platform for marketing your business. Including Linkedin as part of your marketing strategy allows for stronger alliances, better brand awareness, effective lead generation, and closer outreach to like-minded people.
Where Facebook and other similar social networks create a direct link with your consumers in an informal setting, Linkedin creates a connection on a professional level, allowing you to promote your products and services through a professional network of people who may not be present in other places online. as a business executive or a B2B sales representative.
If you've left Linkedin on the back burner of your marketing efforts by now, it's time to start increasing your company's recognition with this definitive guide to Linkedin Marketing.

The basics

Before you can start sharing content and building relationships, you need to create a company page that stands out to visitors. Having a strong profile is one of the most important parts of your LinkedIn marketing strategy. The more followers you can gain on Linkedin, the more organic reach you will have. Whether you're starting from scratch or trying to give your page an extra boost, it's all about creativity. Keep these rules in mind:

Don't leave your page half-finished.

• When you are creating your Linkedin profile, pay attention to site completion tracking. If your page tells you that you've only made it 60% of the way, then you could be losing 40% of your followers. Finishing your page is a simple but very effective way to attract more followers.

• Always add your company logo.

• It is the easiest and fastest way to promote brand recognition on your company page.

• Nothing says distrust like a gray box where your logo should be.

 

 

• Include relevant keywords. Throughout your business page, be sure to use keywords

• that, directly and indirectly, link to your business and the service or product you sell.

 

• Add your business contact information. If a potential customer or partnership is

• attracted to your business and wants to communicate with you, they will need to

• find a way to communicate with you. This is not Facebook, your company

• information is your identity and it should be public, especially if you are open to

• new connections (that's why you are on Linkedin).

• Promote your Linkedin page to your team. Regardless of whether your company employs 2 or 200 people, you already have at least someone (even if it's just you and your old college roommate) to follow your page. If your employees connect your business to their employment, you are already reaching their connection list.

• Keep sharing content, even if you feel like it's not reaching anyone. Especially in the initial phase of your Linkedin presence, it can be frustrating when your efforts return with less than desired results. It's important to keep creating and sharing raw and relevant content that will connect your customers to your business and develop your thought leadership within the online community.

Next step, SEO

If you've been blogging and creating content in hopes of finally mastering the always confusing search engine optimization, Linkedin is no different than any other social media platform. In fact, contrary to what many people may believe, it is a super powerful search engine on its own.

Just because I included SEO as its own headline, it doesn't mean I think it's your most important resource. If you spend all your efforts on SEO with nothing to turn those hits into conversions, then it was all for naught. Conversion optimization is just as important as search result optimization, but it is barely mentioned in content marketing. Follow these guidelines when optimizing your Linkedin business page.

Put a little more effort into your welcome message

It's the first thing visitors see on your page and will likely be the last if you don't create valuable content that will invoke them to scroll further.

Don't overload your page with content

Keep what's important and remove lint. Your Linkedin is your online resume and a testament to what you and your business have become. Having too much junk in both your profile and the content you share will hide valuable content, things people want to see, and lead to potential conversions elsewhere.

Make your cover something you want them to judge

Your images can be one of the most tangible parts of your business, especially if it is a service that you are selling. You need to create images that make the right impression and promote you as a leader in your industry. You wouldn't walk into an empty parking lot in front of a dark store, or click on a bland website with nothing but content, you would let the same idea drive the images and videos you share on social media, including Linkedin. Your cover image is the first thing visitors see - get creative. If it's still generic blue, you're missing out on a straightforward marketing space.

Engage your audience

If your business is more professional, be sure to develop your profile with the people you want to attract in mind. If your profile looks more like your old MySpace page, start over. Build your Page knowing that the people you hope to connect with and build strong relationships with will see it.

Your experience is more than what you have done

Remember when I said that Linkedin is your online resume? Scratch that. As a business owner, your Linkedin profile shows your target audience that you are experienced, educated, and know your skills. It is also an opportunity to optimize keywords and phrases so that the right people will find you.

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Create and share content that inspires, connects, and educates

That's what social media is all about. Sharing organic and recycled content is your ticket to reaching your audience; Do it the right way and you'll be building your brand awareness and relationships with every scroll that passes. It may be easier to get away with sharing casual, personal, and unrelated content on other social media pages, but Linkedin should focus solely on your business, what you do, and your career development. Remember:

Linkedin is perfect for targeting the exact type and size of companies/clients you want to attract.

“If you sell customer service software to small businesses in the United States, you can set your ad campaigns to only show to companies [that have] fewer than 100 employees, based in the United States, and within that group, only executives from those companies with a customer service degree, ”reads an article in BusinessNewsDaily quoting Tim Peters, IntelliResponse's chief marketing officer.

You get what you put in

If you are only going to make an effort once a month, or even a week, then be prepared to receive the conversions, followers, and achieve the goals you have planned with just putting minimal effort into it. You want to produce the best results, put in your best effort.

Ask yourself: would I care about this?

How many "Monday Motivation" posts do you need to see on your LinkedIn feed to feel like you can take on the week? These generic daily fillers may give you some hints, but they don't last long. Before sharing a post, always ask yourself if you could see the same thing on a competitor page, would you mind? Would you feel that I was edifying you?

be human

Linkedin is an excellent opportunity to connect with your followers on a humanistic level. Share images of orders in progress, notable projects within your team, and employee milestones. Linkedin gives your business the ability to take a behind-the-scenes look at how your business operates and the expert team that keeps the gears going.

Always include a call to action in everything, even the things you share again

Your business profile page has a CTA option under edit/buttons. You can create a CTA that directs your followers and visitors to the desired page on your website. About the content you create, always ask a question or include something that will influence readers to engage with the post and your business. If you're re-sharing an awesome piece from one of your partners, etc., always include a call to action and a title that ties the page to your business.

There are many useful tips and tricks offered by the creators of Linkedin and countless experts in internet social media marketing. If you take any of these guidelines, know that they are continually changing because social media and the way audiences interact with these platforms are constantly changing. You need to make sure that your business is ahead of the competition and is the first to develop social media.

Do your research. Find keywords that correlate to your business, are not overused, and appear in search engines. Not sure if you are going to appear? Test your content, titles, etc. And if you're not on the first page, try tweaking your content a bit. You will get there.