LinkedIn Marketing and Social Selling: A Detailed Guide

 

If you think LinkedIn is for professionals and job seekers only, you'll have the wrong impression of this professional social media network. When I was analyzing LinkedIn's business model a few months ago, I mentioned the marketing and sales tools that LinkedIn offers to its business. In this article, we're dedicated to marketing, generating, and transforming leads on LinkedIn using these tools.

But before we get started, there are some facts you need to know about LinkedIn and LinkedIn marketing –

• 630 million – LinkedIn users.

• Over 90 million LinkedIn users are senior-level influencers, 17 million are opinion leaders, 10 million are executives, and about 63 million are in decision-making.

• 25% of millennials use LinkedIn

• 49% of LinkedIn users earn over $ 75,000 a year.

If you're a B2B marketer, many of your prospects may already be on LinkedIn. What you need now is to learn how you can use this # 1 professional social network to help you generate leads for your business.

Content show

1 What is LinkedIn? How does it work?

2 What is LinkedIn Marketing? Why should I use it?

Figure 3 develops A LinkedIn marketing strategy

3.1 Develop a business presence

3.2 Define goals

3.3 Start with organic traction

3.4 Contact using paid marketing tools

3.5 Collect better leads with a premium subscription

3.6 Convert leads using personalized marketing

4 conclusion?

What is LinkedIn? How does it work?

Linkedin is a professional social network that focuses on helping people easily connect with other professionals and grow their careers and businesses.

LinkedIn's target audience is more professional, their focus is on building their brands, growing their professional network, landing better jobs, and getting more leads for their business. It is to produce.

Other than this, the operating model on the user side is similar to the operating model of Facebook. You can submit a request to add a connection and publish the text or multimedia status that appears in someone else's (usually a connection) news feed. You create a profile as a personal brand that describes what you are doing, where you work, and what you have achieved so far. You can also interact with other community members by sending InMail to your connection, joining a group, and replying to other posts using comments.

In addition to this, the platform also allows you to create company pages for your business. These pages were originally thought of as brand HR landing pages, but things have changed a lot since their launch. Today, company pages serve as a great tool for brand awareness, educating potential customers about your products, attracting leads, and promoting career opportunities.

LinkedIn also offers many marketing tools to promote the company's pages and increase brand exposure among targeted audiences.

What is LinkedIn Marketing? Why should I use it?

Like Facebook, Twitter, and Whatsapp, brands use LinkedIn to market their products to prospects. The difference is –

• LinkedIn marketing is primarily used by B2B brands. About 94% of B2B marketers use LinkedIn to deliver their content.

• This is Lead Mine. 79% of B2B marketers believe that LinkedIn is an effective source of leads.

• Many people use this platform to send decision-makers to their websites. 46% of social media traffic to B2B websites comes from LinkedIn.

Simply put, B2B companies use LinkedIn as their marketing platform to perform inbound, outbound, and personalized marketing, generate and transform leads, and drive business outcomes.

Developing marketing strategies for LinkedIn

Unlike Facebook, where people visit to spend their free time, Target Audience sees LinkedIn as a place for them to invest their time. An effective LinkedIn marketing strategy aligns their goals with those of your business to get the results you're looking for. This involves combining pull and push marketing strategies to attract as many leads as possible, market, and transform your business.

Here's how to develop your own LinkedIn marketing strategy:

Develop a business presence

LinkedIn marketing begins with developing a business presence on the platform. This is done by creating a page for your company.

Creating a business page on LinkedIn is as easy as creating a Facebook page. The only prerequisite is that you need to have your own LinkedIn profile before you can create a page.

• Simply visit this page.

• Select the type of your business.

• Enter the required information and upload the required image. Match them to your brand guidelines.

• Write an "About Us" expert that describes your target audience, mission, and vision. Be sure to include your industry-related keywords in your about us section. That way, every time someone searches for something similar, you're more likely to appear in your search.

• Then add your website, industry, and additional business information below it.

When you're done, invite all your employees to add your company's page to your profile to extend your reach.

Define your goals

LinkedIn marketing is very goal-oriented. In most cases, goals are related to lead generation and lead conversion. And, in many cases, LinkedIn marketing uses both personal and brand efforts to reach these goals.

Set SMART goals. Please state why you are here on LinkedIn. It could –

• Raise brand awareness,

• Build a network for social selling and

• Generate a lead,

• Execute a comprehensive marketing strategy and so on.

Start with organic traction

LinkedIn marketing, like social media marketing on other platforms, requires both paid and organic efforts. While pay is good for targeted advertising, LinkedIn is also the perfect platform for target audiences to organically recognize your brand and its products.

Many people ignore this step because they don't understand that not knowing how social media algorithms work can lead to overspending. Here's how the LinkedIn algorithm works to save you from trouble –

Filter # 1: The bot determines if the content is spam, poor quality, or okay. If it is considered spam or poor quality, it will not appear in other members' feeds.

Filter # 2: Audience feeds that show interest in that particular profile, page, or niche will temporarily display ready-to-use content. This filter tests whether the viewer is involved in the content in the form of likes, comments, clicks, or shares. Also, see if your audience reports it or hides it from your feed.

Filter # 3: Observations from the previous filter will either remove the content or share it with other profiles that may like it.

Filter # 4: The real person reviews the post and decides whether to continue to see it in the feed or give it an organic boost.

Use this knowledge to post content that meets your goals. We recommend that you use a combination of all types of posts available on LinkedIn. The video performs very well (three times the text status). Articles are also very attractive (and therefore useful in SEO) because they are found not only on LinkedIn but also on search engines.

Reach out with paid marketing tools

LinkedIn offers the following marketing tools –

• Sponsored Content (Native Ads): Ads that look like posts in your feed, but are paid, have sponsored tags, and have a much wider reach than organic posts.

• Message ads: Target ads that are sent directly to your target audience's inbox with your CTA. These ads have more engagement.

• Text ads: Simple goal-oriented ads that are less noticeable.

• Dynamic ads: Ads that change the form according to activity, connections, and other factors related to your target audience.

Simply put, use LinkedIn marketing tools to increase brand awareness and direct your target audience to a specific landing page. Subscribe to the sales plan

Collect better leads with a premium subscription

LinkedIn isn't completely free. This is what distinguishes this platform from other social media platforms.

The platform operates on the freemium business model and offers subscription plans and paid tools according to individual needs.

Leverage your sales plans to further enhance your social selling games.

Unlike the free plan, where you can only search for 100 profiles, the sales plan allows you to:

• Unlimited browsing people

• 20 InMail messages (free of charge, you can't send messages to people who aren't connected)

• CRM integration

• Advanced search options

• Lead recommendations and saved leads

Transform leads using personalized marketing

The fact that people are using LinkedIn to invest their time is a great place to use personalized marketing to transform leads. LinkedIn users love to see their messages, posts that mention themselves or their business, and opportunities that may help them.

The best part?

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All their activities, including comments, will appear in your profile.

Take this opportunity to learn more about your prospects and get them with the best possible sales.

Simply use LinkedIn as your user information database to find potential customers, send connection requests or InMail introducing yourself and your business, and give him an interest and desire to buy your product. Produce and even transform him using your sales capabilities.

in conclusion?

If you run a B2B business, LinkedIn is a great social media platform for marketing your brand and doing social selling. All you need is a synergy between your marketing and sales teams. The marketing team plans the brand awareness campaign and lets the sales team do the rest. Connect with high-profile prospects and take your marketing funnel even further.